Fujikura Shafts

OUR MISSION

Fujikura’s mission is to produce the “World’s Best Performance Golf Shafts” and bring enjoyment to all golfers. We will achieve this by:

Our commitment, collaboration, integrity, innovation, leadership and performance with our customers, shareholders, partners, and employees.
Crafting the most desirable products, services and educational tools.

THE FUJIKURA PROMISE

Every Fujikura golf shaft is delicately designed through the use of our proprietary ENSO 3-D motion capture fitting system—the first club fitting system that measures information both before and after the ball is hit. With 3-D motion capture, the club and shaft are dynamically measured and recorded throughout the entire swing. These scientific swing analysis variables are then integrated with data from the most advanced ball flight monitors available to produce products that are literally the “world’s best performance golf shafts”. While every other shaft company is developing through trial and error, Fujikura is using science, engineering, and technology to create the best product possible and bring it directly to the consumer.

OUR VALUES

Performance

Excel at what you do and encourage others to do their best. Be ambitious, passionate, and determined to accomplish expected results.

Commitment

Be committed to our brand, our products, customers, and industry. Be dedicated to execute at high standards of quality and take ownership of our company success.

Leadership

Have the courage to shape the future and empower others to take initiative. Have the confidence to try new things, take risks, and be open to criticism.

Collaboration

Develop cohesion by working together as a team to achieve optimal results inside and outside our company. Be open-minded, respect and listen to others, and contribute positively.

Integrity

We will treat the company, co-workers, customers, and partners with respect, honesty, trust, and professionalism.

Innovation

Challenge our creativity, improve our products and processes, be adaptable to new ideas, think outside the box, and never stop learning and growing.

WHO WE ARE

PRODUCING THE “WORLD’S BEST GOLF SHAFTS

Since our inception in 1994, Fujikura Composites America has been at the forefront of design and development to produce the world’s best golf shafts. Our mission is to bring joy to all golfers by improving their game and maximizing their potential. Discover the difference a Fujikura shaft will make to your golf game.

THE TECHNOLOGY THAT SETS US APART AND IMPROVES YOUR GAME.

VeloCore Technology

VeloCore Technology is a multi-material bias core construction technique that delivers ultimate stability through transition and impact.

enso®

Enso – More than a singular technology, enso® represents our commitment to advancing elegant, enlightened shaft design and performance.

Variable Torque Core

Variable Torque Core – A technology featured in Speeder NX that leverages premium materials and advanced layup techniques to refine twisting in the core of the shaft in the tip and handle sections.

PHANTIUM FINISH®

PHANTIUM FINISH® – A lightweight and proprietary paint technique that optimizes weight savings (up to 6 grams) in paint and clear coats applied to the structure.

Maximum Carbon Fiber Content

Maximum Carbon Fiber Content – Provides greater stiffness and strength compared to a standard/conventional material at a similar weight.

Metal Composite Technology (MCT)

Metal Composite Technology (MCT) is the latest CG Improvement by Fujikura which joins Composite Carbon with an array of metals.

Outer Bias Technology

Outer Bias Technology – Our engineers have moved the bias layer from the traditional innermost layer and put it in between straight layers which provides a much smoother loading and feel to the shaft.

Multiaxial Reinforced Mid-Section

Multiaxial Reinforced Mid-Section – Strengthens the outer wall of the middle section to prevent ovalization and promote efficient energy transfer.